How National Ready Mixed Turns Regulations Into Competitive Advantage

Steve’s story highlights a bigger truth producers don’t always say out loud: the plants that get ahead of carbon requirements early end up with smoother operations, stronger customer relationships, and fewer surprises when specs tighten.

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National Ready Mixed didn’t focus on sustainability for the buzz. They did it because having real carbon data, optimized mixes, and cleaner fleet operations made them more competitive, more predictable, and easier for customers to work with.

Let’s take a closer look at the challenge they were facing.

California is home to the strictest embodied-carbon and sustainability regulations in the U.S. From Buy Clean CA to SB 596 and aggressive climate goals for concrete and cement. For ready-mix producers in Los Angeles, this means:

• Specs change faster than plants can update their mix sheets.
• Designers now expect exact, product-specific GWP numbers — not averages.
• AEC teams have carbon caps that producers must meet or lose the job.
• Competitors with on-demand EPDs can respond faster & look more credible.

Most producers struggle to keep up. National Ready Mixed turned this into a competitive advantage.

The solution that helped them stay ahead of it.

National Ready Mixed partnered with Climate Earth to strengthen customer relationships, open new markets, and give their team the data and tools to design for both performance and carbon.

In this video, Jim Little, Director of Technical Sales, and John Halverson, Director of Technical Services, share how Climate Earth’s tools fundamentally changed technical workflows and customer conversations.

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Jim and John’s experience shows how quickly technical teams can adapt when they have real carbon data at their fingertips. With clear GWP values, project-level reporting, and instant EPDs, mix design becomes more strategic, conversations with designers move faster, and producers can meet carbon limits with confidence.

3 Results That Moved National Ready Mixed Ahead of the Market

1. Verified, on-demand EPDs meet modern spec requirements and win more work.

Instant, third-party-verified EPDs give you credibility in bids, let you respond faster, and help you meet the growing number of projects that require product-specific GWP values.

2. Real project-level carbon reporting amplifies client conversations.

With accurate GWP data for every mix, you can have smarter discussions with designers and contractors. Turning carbon limits into performance strategies. Instead of guessing, you can show how different mixes affect a project’s GWP, cost, and schedule, which moves the project forward and positions you as a solutions provider.

3. Use your carbon data to build a targeted, responsible reduction strategy.

Seeing exactly where emissions come from (cement, materials, transport, operations) lets you identify your biggest opportunities for reduction. You can optimize mixes, adjust cementitious contents, evaluate SCM options, and make fuel or material choices that reduce CO₂ and protect performance and margins.

National Ready Mixed’s journey illustrates a simple truth: Low-carbon regulations aren’t a burden — they’re a competitive advantage if you have the right tools.

With the Climate Earth platform, producers can move from reacting to regulations to leading in a low-carbon market. 

Ready to start? Contact us today.